Hypnotherapy works directly with your subconscious mind to treat unwanted negative behavioural patterns such as cigarette addiction. It removes the smoker’s belief that smoking provides any sort of genuine pleasure or emotional crutch. It removes the feeling of sacrifice and deprivation and therefore rids the smoker of the fear of stopping. Most smokers mistakenly think that they do not have the will power to quit and if they stop smoking they will be unable to enjoy life or cope with stress without cigarettes. By removing the need and desire to smoke, the need for willpower is also removed. Hypnosis channels the smoker’s will against the cigarette rather than leaving them to struggle with an ongoing conflict of wills between the addictive “need” for a cigarette and the desire to be free from ….